Mount Lowe Preservation Society Inc. Collection

“A Way-Up Trip” Brochure

A Mount Lowe travel brochure featuring the classic Circular Bridge imagery and the simple “A Way-Up Trip” slogan.

Mount Lowe Preservation Society Inc. Collection

Mount Lowe “A Trip of Surpassing Grandeur” Brochure

A two-color Pacific Electric Mount Lowe brochure describing it as “A Trip of Surpassing Grandeur.”

Mount Lowe Preservation Society Inc. Collection

Mount Lowe “A Way Up Trip” Brochure

A Pacific Electric Mount Lowe brochure promising a “way up trip.”

Mount Lowe Preservation Society Inc. Collection

Mount Lowe Railway Brochure (1902)

A Mount Lowe Railway brochure produced in November 1902 featuring a revised triangular logotype featuring the Pacific Electric Railway’s new ownership status.

Mount Lowe Preservation Society Inc. Collection

Mount Lowe Railway Brochure (1901)

A Mount Lowe Railway promotional brochure dated February 1, 1901. It touts the experience as the “Grandest Scenic Trip on Earth” and features the triangular logotype.

Mount Lowe Preservation Society Inc. Collection

Mount Lowe Railway Brochure (1900)

A Mount Lowe Railway brochure dated March 8, 1900, and featuring the pictorial representation of the line. This brochure features spot color (red) printing.

Mount Lowe Preservation Society Inc. Collection

Mount Lowe Railway Brochure (1900)

A Mount Lowe Railway promotional brochure dated July 1, 1900, and featuring a pictorial representation of the vertical climb a patron could expect from the experience.

Mount Lowe Preservation Society Inc. Collection

Mount Lowe Railway Brochure (1900)

A Mount Lowe Railway brochure dated December 1, 1900, and featuring the triangle logotype that included the three connecting lines: the Pacific Electric Railway, the Los Angeles and Pasadena Electric Railway, and of course, the Mount Lowe Railway.

Mount Lowe Preservation Society Inc. Collection

“Mount Lowe Railway” Brochure

[slidA T. S. C. Lowe-era promotional brochure touting the "pleasure, health, scenery" benefits of a trip on the Mount Lowe Railway. Note the Time Card recommends connections via the LA Terminal Railway.

Mount Lowe Preservation Society Inc. Collection

“Mt. Lowe Railway” Promotional Brochure

A Mount Lowe Railway promotional brochure featuring a “graphic description of the scenic features of the Route” by Miss Susan E. Dickinson, in the Scranton, Pa., “Truth.”