Mount Lowe Preservation Society Inc. Collection

“Mt. Lowe Fares Cut!” Insert

An advertising insert published by the Pacific Electric Railway promoting tourism to Mount Lowe.

Mount Lowe Preservation Society Inc. Collection

“Mt. Lowe Special Two-day Outing” Insert

An advertising insert promoting the “Mt. Lowe Special Two-day Outing” for $7.50 per person. The promotion included a round-trip ticket from Los Angeles to Mount Lowe, four meals and overnight accommodations at the Mount Lowe (Alpine) Tavern and Cottages for one price. “Plan Now To Go While the Cost is Low.”

Mount Lowe Preservation Society Inc. Collection

“Rates at Mt. Lowe Tavern and Cottages” Insert (1933)

An insert entitled “Rates at Mt. Lowe Tavern and Cottages,” effective April 1, 1933.

Mount Lowe Preservation Society Inc. Collection

“Lowe Fare Cut to $1″ Insert (1932)

A 1932 insert created by Pacific Electric advertising a fare cut to $1 for trips to Mount Lowe. “Lowest fare in Mt. Lowe’s 39-year history! Meal prices also reduced.”